Everyone who was passionately involved in the creation of the CHILLINo story have instantly felt the energy; we knew that our product was something different, something bold and pleasantly unusual.

The day after we first introduced the spritz to the guests of a special event, we were driving back home and, slowed down by the rush hour, we drifted off into thinking and wondering about how to introduce the two CHILLINo products to the world.

by Matic Vizjak, Chilli Wine Founder and Owner

You should ask my parents if this was annoying for them or not, but for me, my whole life has been a shiny speedy roller coaster ride that also brought me plentiful rewards. Courage, unless mixed with fear, is always of a great value. I grew up a creative spirit, always striving for more.

For nine years, I worked in Slovenia and abroad as a waiter, bartender, cook, lifeguard, receptionist, as well as a personal trainer, but I also served on a Singapore-based ship for a year and lived in Australia for another. At the age of 27, I returned to Slovenia and began introducing innovations to my family and friends. New products were created at our family ranch – which dates back in 1864.

One of my best-received ideas was also chilli wine, a very intriguing product. (Back in the day, it was branded 'čili vino', the Slovene letter 'č' being pronounced as 'ch' in 'chilli').